Latest Media

Here come the Southdown girls … to give you a warm welcome

Big thanks to ‘the paper for Honiton’ our local newspaper, that ran an excellent article this week all about Primrose Farm and our Southdown sheep. Every important member of our team got a mention, from Madonna, (the sheep that opens gates) to Roger the turkey who was, we are sure, delighted to have his own photograph featured. The article finished with a promise to follow up this introduction to the farm with an article on ‘how top quality British Southdown wool, from the farm, makes duvets that are earning Southdown Duvets a worldwide reputation.’  We’re hoping that the town which has made us so welcome will enjoy learning more about us.

Primrose Farm with Southdown Duvet wool bedding
Preparing for Brexit

“I have always maintained that if you have to jump out of an aeroplane, make sure you pack your own parachute and I am now, more than ever, applying this maxim to my business. Since the launch of Southdown Duvets 8 years ago, I have worked too hard building a reputation of excellence, to see it become co-lateral damage as a result of national and cross border political tussles between the numerous Brexit-related vested interests.”

Consequently, I’m delighted to announce that we’re investing in Biella the Wool Company, a Consortium in Italy. The initial 10% investment will streamline Southdown Duvets’ processing and manufacturing, thus reducing its Euro-based costs and protecting the company from further adverse effects Brexit may have on Sterling.

The investment will also open the Italian retail market to the full Southdown Duvets’ range of duvets, mattress covers and pillows with the products being sold directly from the Consortium in Biella, thus expanding Southdown Duvet’s European presence.  

We’re delighted to have the opportunity to formally team up with our Italian Consortium partners who have been so instrumental in helping us build up Southdown Duvets. Their understanding of natural fibres is unsurpassed; expertise that has allowed us to offer a product of exceptional quality and we look forward to expanding the business with them.

Primrose Farm with Southdown Duvet wool bedding
Spring has Sprung

It came as no surprise to us that Devon was officially announced as the wettest county in England in March. However, Spring has sprung at Primrose Farm with the blooming of the primroses that miraculously survived the weather, and with the arrival of our first lamb.

Meet Buttercup who arrived upside down and backwards at 3am. But we don’t mind, her mum dotes on her and we think she is particularly gorgeous.

The Ideal Menopause Show

Southdown Duvets are delighted to have been asked to exhibit at The Ideal Menopause Show on Saturday 28 October 2017. Our duvets are very sympathetic towards women going through the menopause. By naturally controlling the micro-climate around your body, the duvets reduce the effects of hot flushes and night sweats, allowing a markedly improved night’s sleep.

Tickets are available from:

We hope to see you there!

Honiton Show - Southdown Duvets Stall
Prize Winning Honiton Show

In August, Southdown Duvets exhibited at the Honiton Show. Our wool duvets and pillows were hugely popular with the visitors and we were delighted to win second prize for our stand.

However, our lambs, Erica and Eden, definitely stole the show!

Woolley good friends - article with Jessica Cross

Life in Petersfield

(May 2016)

Two women, originally from different ends of the world, have become close knit in their passion for wool. Read More…

Article - Sustainability

Sustainability, Guardian

(November 2014)

Inside the lonely fight against the biggest environmental problem you’ve never heard of. Read More…

Sheering a Southdown ewe

Older Articles

Previously we have had the following articles published…

October 2007: Guardian Newspaper – Challenges of Rural Entrepreneurship

October 2016: Country Life Magazine – How to Sleep Like a Lamb

September 2013 : Woollen Bedding, The Times

January 2013 : Southdown Duvets invited to Wool House

November 2012 : Local Company Wins Prestigious National Award in London. Southdown wins a silver award for their pure wool pillows.

October 2012 : Southdown Duvets feature in Country Homes magazine

December 2011 : Southdown Duvets feature in Country Homes and Interiors calendar 2012

November 2011 : Southdown Duvets short-listed for two House Beautiful Awards. Our duvets were short-listed for awards in the ‘best wool product’ and ‘best soft furnishings

July and August 2011 : We were featured in ‘Life in Petersfield’ magazine.

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